Lance Armstrong retail initiative and livestrong band

Successfully managed all aspects of the Lance Armstrong initiative across global functions including Brand Design, Marketing, Digital, and influencer and artist events, such as the Futura and Lance Armstrong event in Paris.

I produced the Lance Armstrong retail initiative throughout direct and indirect accounts as well as miscellaneous collateral to promote Lance Armstrong and the sale of the Livestrong yellow bands. I managed the production of the Livestrong yellow bands, working with the factory to make sure that they became SHAPE accredited. The Livestrong initiative won a Nike Maxim award and was featured in November 2005 Communication Arts Design Annual.