Skateboard culture, hip-hop music, and Art Deco are the recurring themes in the practice of French artist Keflione. In his creative output for the Li Na building, unexpected Chinese cultural references meet Nike’s Force elements in an eclectic range of monochrome graphics. To add the crowning touch, he then covered them with resin for a tactile quality.
Pip Lu from the graphic designer duo at OO.O Studio took the timeless Air Max 95, 97, and 270 and contemporized them by using a mesmerizing visual language and innovative UV printing technique. The psychedelic color-way is anything but dull and is achieved through printing certain layers of the artwork several times. Not surprisingly, this Taiwanese artist is known for her unconventional, idiosyncratic approach to art, as well as her signature mixing of mediums and graphic design quirked up with Risograph printing method.
Omacke is a street artist who takes cues from Chinese culture and everyday scenes in his modus operandi. For this project, he was tasked to bring an athletic zest to our office by portraying some of our favorite basketball stars. He spray-painted the artworks before fine-tuning them with brushes to bring the athletes’ features and movements to life. He specifically made three smaller pieces featuring the well-liked players among Chinese basketball fans.
I managed the local artist design process cross-functionally and across two geographies, all while working remotely. All of this would not have been possible without forming a partnership with the local Nike Brand Design studio on the ground in China.