Zoom Flight cafe nail wall

Bill Bowerman was known for his innovations and obsession with making his runner’s footwear as light as possible. This brand execution was inspired by the Find Your Greatness advertising campaign and Bill Bowerman’s quote, “I’d drive a ten penny nail through their foot if they’d let me.” On this execution, I selected, directed, and managed the fabrication vendor and coordinated with the general contractor to structurally secure this wall and install the nail panels.